Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.