Red Bull Racing CX Engineered for Max Speed
Wednesday, September 22, 2021
12:10 PM - 12:25 PM (EDT)
Ariel Kelman Oliver Hughes

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.

Session Type
Main Stage