In the Spotlight with Female Empowerment
Wednesday, September 22, 2021
12:30 PM - 12:50 PM (EDT)
Kyle Andrew Terry Stanley

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.

Session Type
Main Stage