Name
Mental Models for Harnessing Creativity
Date
Tuesday, September 21, 2021
Time
11:40 AM - 12:00 PM (EDT)
Description
Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.
Session Type
Main Stage