Name
Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand
Date
Wednesday, September 22, 2021
Time
4:30 PM - 5:00 PM (EDT)
Gregg Angier
Description

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.

Session Type
Experiences