Name
Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer
Date
Thursday, September 23, 2021
Time
11:40 AM - 12:00 PM (EDT)
Raja Rajamannar Shannon Miller
Description

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.

Session Type
Main Stage