In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.