Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.