Name
Leveraging First-Party Data in The Age of Privacy
Date
Thursday, September 23, 2021
Time
1:00 PM - 1:15 PM (EDT)
Elizabeth Brennan
Description

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data

Session Type
Main Stage