Name
IKEA’s Blueprint for Success
Date
Thursday, September 23, 2021
Time
1:25 PM - 1:45 PM (EDT)
Description
Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.
Session Type
Main Stage