Name
Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey
Date
Thursday, September 23, 2021
Time
3:15 PM - 4:15 PM (EDT)
Marta Cyhan-Bowles Faby Torres Jonathan Halvorson
Description

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.

Session Type
Masterclass