Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US
Thursday, September 23, 2021
4:00 PM - 4:30 PM (EDT)
Jake DeCicco Tori Hanna

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity

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