Today’s Traveler: Marketing with Agility to a Moving Target
Tuesday, September 21, 2021
2:20 PM - 2:35 PM (EDT)
Crystal Eastman Stephen Fitzgerald

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.

Session Type
Main Stage