Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.