Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)
Friday, September 24, 2021
10:00 AM - 10:30 AM (EDT)
Dominique Boseman Heidi Pearson

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.

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