Tina Wilson is Executive Vice President of Media Analytics & Marketing Effectiveness. A 25 year Nielsen veteran, Tina leads teams that are the epicenter of media consulting; leveraging Nielsen’s world class data and platform to inform clients’ decisioning on reaching audiences effectively, spending efficiently and monetizing content.

Tina’s end-clients span the media ecosystem from networks, platforms, publishers, advertisers, sports leagues and agencies. Tina has held progressive leadership roles at Nielsen in the US, Canada and Europe and is an active member of the Marketing Advisory Board at PLNU, Steering Committee member and Nielsen Deputy for the World Economic Forum, a Member of Paley Center for Media Board of Governors, a Mentor for Effie’s Marketing Effectiveness Certificate and guest lecturer at University of Michigan and University of Texas, San Antonio.