Jeremy Hlavacek
Full Name
Jeremy Hlavacek
Job Title
Head of Revenue
IBM Watson Advertising
Speaker Bio
As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all
global advertising sales efforts - including direct sales, programmatic sales, agency
partnerships and data partnerships - across Watson Advertising’s portfolio of media,
data, and AI-powered technology solutions, which includes The Weather Company’s
consumer platforms such as and The Weather Channel apps. Watson
Advertising’s offerings help agencies and marketers improve decision-making and
reduce costs across key facets of the marketing lifecycle – from media planning through
Previously, Hlavacek was the head of global automated monetization for The Weather
Company. In that role, he oversaw all programmatic monetization efforts globally as well
as the data partnerships team, which drives off-property data and inventory partnerships
with platforms and other publishers. Hlavacek was promoted from vice president of
programmatic, where he was responsible for
platform relationships and programmatic operations.
all domestic programmatic sales efforts,
Under his leadership, the
programmatic business grew 500% over a 3 year period to become one of the largest
and most sophisticated sell side programmatic businesses in the industry. In 2017,
AdExchanger ranked The Weather Company’s programmatic business as #2 in the
industry among all publishers in media and broadcasting. Hlavacek joined Weather in
early 2013 as vice president of operations and strategic partnerships for the company’s
WEATHERfx division, where he oversaw technology partnerships and business
operations to support the WEATHERfx business.
Prior to Weather, Hlavacek was vice president of strategy and business operations at
Varick Media Management, where he helped to build one of the first programmatic
trading desks on the agency side. He was responsible for strategic platform
partnerships in the ad tech/real-time bidding ecosystem, as well as the business and
financial operations of the company.
Hlavacek's previous experience includes building out digital marketing and gaming
experiences at LEGO Toys, directing advertising strategy and business development at
Dotmenu (an online food ordering startup acquired by GrubHub and now part of
Seamless), and building out digital experiences for entertainment programming at CBS
Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and
Cadient Group, where he advised clients in healthcare, financial services and
Hlavacek holds a master’s degree in business administration from Cornell University, a
master’s degree in media and communication from the London School of Economics
and Political Science, and a bachelor’s degree from the College of William and Mary.