Seth Matlins is Executive Vice President, Cultural Strategy and Insights, at 160over90, the Endeavor network’s full-service cultural marketing agency.

In his role, Seth oversees 160over90’s strategic offerings, ensuring the agency’s breadth of audience and cultural insights, along with the network’s unrivaled access and influence are activated for the group’s clients. He also oversees the group’s Research and Analytics team and its Entertainment and Social Impact Marketing practices.

An award-winning marketer, he has spent his career representing the biggest brands in the world (and some of its smallest). He’s been a failed entrepreneur; Global Chief Marketing Officer for Live Nation, the world’s largest concert promoter and live entertainment company; started CAA Marketing, where he led client strategy and provided counsel to a portfolio of the world’s most iconic brands and, prior to CAA, was President of Rock the Vote.

Before joining 160over90 in 2016, Matlins founded That Was Then Enterprises in 2010, a brand-strategy and development consultancy, helping businesses reconsider the purpose:profit narrative. Here, he conceived and led the introduction of Federal legislation, The Truth in Advertising Act (HR 4345), introduced in Congress in 2014 and 2016 with bi-partisan support, as an integrated part of a movement working to protect women and children from the health consequences perpetuated by “photoshopped” ads and images.

He is also the co-author of The Scratch & Sniff Boof of Weed (Abrams, 2016), now in its 7th printing.