Data Doesn’t Make Decisions (Say What?@#$@#%@!): A Look At How One Challenger Brand Rebuilt Their Business Based On Knowledge Not Numbers
Thursday, February 25, 2021
12:00 PM - 12:20 PM (EST)
Doug zarkin Jeff Litvack

In the era of “big data” many brands become “spreadsheet-lazy” when it comes to developing a true understanding of their brand, their consumer experience and critically, what it takes to drive sustained success. This session will explore how Pearle Vision, a true challenger brand continues to drive an unprecedented level of success through its focus on activating against insights that in some cases went against what the data said to do.


Doug Zarkin, Chief Marketing Officer, Pearle Vision
Jeff Litvack, Chief Executive Officer, Adweek

Session Type
Main Stage