Are You Connected?: Following Your North Star
Tuesday, February 23, 2021
2:50 PM - 3:10 PM (EST)
Since 2013, Bombas's mission has been providing comfortable socks to all. With every purchase of a Bombas item (socks and now t-shirts), the company donates an item to those in need, amounting to over 40 million items gifted to the homeless community. With its growing focus on TV advertising, Adweek welcomes Chief Marketing Officer Kate Huyett, who shares how to follow your North Star via premium storytelling to tout community and comfort.
Kate Huyett, Chief Marketing Officer, Bombas
David Griner, International Editor, Adweek
*Available to VIP and Partner Pass holders only.
Breakout Room - Personalization