Defining KPIs: naturally friendly™, naturally good
Wednesday, February 24, 2021
2:50 PM - 3:10 PM (EST)
Craig Dubitsky Lisa Lacy

Craig Dubitsky, friendly founder of Hello Toothpaste, is on a mission with his team to make the world a friendlier place by using sustainable materials in all the brands products. Join Craig as he reveals how the brand has expanded their portfolio, reached its goals through strategic design and KPI metrics and what it means to be part of the Colgate-Palmolive Company.


Craig Dubitsky, Founder, Hello Products
Lisa Lacy, Commerce Editor, Adweek

*Available to VIP and Partner Pass holders only.