Reinventing the Fitness Game
Wednesday, February 24, 2021
12:00 PM - 12:20 PM (EST)
Dara Treseder Terry Stanley

With more than 3.6 million members, connected fitness company Peloton has seen significant growth the past year, with recent new product offerings -- Bike+ and Tread -- and major brand partnerships and collaborations with Beyoncé and Shonda Rhimes. Hear from Dara Treseder, Peloton’s Senior Vice President and Head of Global Marketing and Communications, as we discuss creating community at scale and what the future of wellness and fitness may hold. 


Dara Treseder, Senior Vice President, Head of Global Marketing and Communications, Peloton
Terry Stanley, Senior Editor, Adweek

Session Type
Main Stage