The pandemic intensified an already disrupted e-commerce experience as the things people once valued seemed to shift overnight. Priorities changed, brand purpose evolved and the fight for consumers’ time and attention intensified to a fight for their respect and loyalty. At the same time, more and more people have turned to online communities for connection, information and distraction in a time of unprecedented disconnection. In this session, Reddit’s Head of Growth Mid-Market and SMB, Neal Hubman takes the virtual stage with Tushy’s Founder Miki Agrawal, for a conversation about why it’s never been more important for DTC companies to humanize their brand, the growing role -- and value -- of online communities in this new era of e-commerce, and how a brand like Tushy is driving advocacy on Reddit and connecting with consumers in a meaningful, personal way.

Featuring:
Neal Hubman, Head of Growth Partnerships, Reddit
Miki Agrawal, Founder, Tushy