Forever altering the shapewear space, Spanx took the fashion world by storm by offering a comfortable solution for women to feel and look their best. Since 2000, the wildly popular shapewear brand has become a leading global brand with a continually evolving line of products. Spanx Founder and Chief Executive Officer Sara Blakely joins Adweek to discuss her remarkable vision, the evolution of Spanx, and her dedication to supporting women through the Spanx by Sara Blakely Foundation, most-recently through her ambitious Red Backpack Fund.
Sara Blakely, Founder and Chief Executive Officer, Spanx
Heide Palermo, Senior Director, Brand Community, Adweek