The Business of Marketing: Purpose-Driven
Thursday, February 25, 2021
12:25 PM - 12:45 PM (EST)
Linda Yaccarino Lisa Sherman Toby Daniels Alicia Tillman

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. 

Join Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, Lisa Sherman, President and CEO, Ad Council, and Alicia Tillman, Global CMO, SAP as they explore how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness. 


Lisa Sherman, President and Chief Executive Officer, Ad Council
Alicia Tillman, Global Chief Marketing Officer, SAP
Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal
Toby Daniels, Chief Innovation Officer, Adweek

Session Type
Main Stage