Building the Metaverse
Thursday, February 25, 2021
11:10 AM - 11:30 AM (EST)
Irina Efremova Lisa Granatstein

The Metaverse, a social phenomenon driven by a new generation growing up online, has been quickly moving from vision to reality. The 2020 pandemic accelerated this trend with platforms like Roblox enabling a new way for people to be together (especially when they can’t in person)—and enjoy shared experiences and celebrations, explore new places, shop fashion and attend events, all in the virtual world. If the Metaverse is the future of how we play, work, learn, and experience things together, what does this mean for the future of marketing and brand engagement? Hear from Barbara Messing, Chief Marketing and People Experience Officer on how the world’s leading brands are engaging millions of fans on Roblox, and how she’s stewarding both the internal and external brand as the platform builds the Metaverse.


Barbara Messing, Chief Marketing and People Experience Officer, Roblox
Lisa Granatstein, Chief Content Officer, SVP, Programming, Adweek

Session Type
Main Stage