Customer Experience Revisited: Unlocking Consumer Spending in 2021
Tuesday, February 23, 2021
2:25 PM - 2:45 PM (EST)
Liz Buchanan Don Unser

Powerhouse data authorities, NielsenIQ and NPD both sit at the forefront of consumer intelligence and are tapped into today's omnichannel shopping journey. Together they bring a trusted and telling view into today's consumer landscape. Without question, the customer journey has been disrupted and what has emerged is a divergent set of realities across two critically important consumer sets: the constrained consumer and the insulated consumer. How well do you know your consumer - and more importantly, how will you engage them in 2021? Join NielsenIQ's Liz Buchanan and NPD's Don Unser as they define these divergent realities and share actionable insight on how to unlock consumer spending in 2021. 


Liz Buchanan, Head of North American Consumer Intelligence, NielsenIQ
Don Unser, Chief Retail Strategist, NPD

*Available to VIP and Partner Pass holders only.

Session Type
Breakout Room - Sustainability