Name
The New Media Equation: Brand + Brains + Balance Sheet
Date
Wednesday, February 24, 2021
Time
11:10 AM - 11:30 AM (EST)
Rich Antoniello Danny Wright
Description

Since their start nearly 20 years ago, Complex Networks has evolved into a highly diversified media and entertainment network with unparalleled reach to millennials and Gen Z across streetwear and style, food, music, sneakers and more.
 
But it hasn't always been like that. From launching right after 9/11; raising capital during the Great Recession; being a first mover in premium digital video; to their navigation of the recent economic downturn. Complex Networks and their Founder and Chief Executive Officer Rich Antoniello are no strangers to flipping challenges into strategies that have led to recent growth opportunities. 
 
In Antoniello's own words, his equation has and continues to be brand + brains + balance sheet. Join Adweek as we sit down with Rich for a discussion about focused growth and the changing dynamics of mutually-successful media and brand partnerships.

 

Featuring:
Rich Antoniello, Chief Executive Officer, Complex Networks
Danny Wright, Chief Brand Officer, Adweek

Session Type
Main Stage