The Growth of Buy Now, Pay Later and What It Means for Marketers
Wednesday, February 24, 2021
11:35 AM - 11:55 AM (EST)
Greg Lisiewski

Today’s CMOs face an array of solutions to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many marketers have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of everyday online commerce. 
Adweek joins Greg Lisiewski, Vice President of Global Pay Later Products at PayPal, to highlight the latest pressures facing marketers and discuss how they can leverage commerce partners to reach more customers and produce measurable results.  

Greg Lisiewski, Vice President, Global Pay Later Products, PayPal

Session Type
Main Stage