Connective Content: The Legacy of Uncle Nearest
Wednesday, February 24, 2021
2:25 PM - 2:45 PM (EST)
Fawn Weaver

After uncovering the lost story of Nearest Green, the first known African-American master distiller, Fawn Weaver established Uncle Nearest 1856 Premium Whiskey in 2017 - making it her mission to ensure the legacy of Nathan Green lives on. Join Adweek as we sit with the Founder and CEO of the premium brand to hear about the man who turned crystal clear water into gold and the power of storytelling in brand marketing.


Fawn Weaver, Founder and Chief Executive Officer, Uncle Nearest
Toby Daniels, Chief Innovation Officer, Adweek

*Available to VIP and Partner Pass holders only.

Session Type
Breakout Room - Sustainability