Harvesting Inclusion and Change
Tuesday, February 23, 2021
12:50 PM - 1:10 PM (EST)
Andréa McBride John Robin McBride Stephanie Paterik

Sisters Robin and Andréa McBride John grew up 7,000 miles apart in world-class winemaking regions – Monterey, California and Marlborough, New Zealand. Fusing together their shared passions and entrepreneurial spirits, they founded the McBride Sisters Collection, growing three exciting brands (McBride Sisters Collection, Black Girl Magic, SHECAN) into the largest Black-owned wine company in the United States. Join Adweek as we sit down with the McBride Sisters to talk about creating change, establishing a brand purpose and driving inclusion through their SHECAN Professional Development Fund.


Andréa McBride John, Co-founder and Chief Executive Officer, McBride Sisters Collection
Robin McBride, Co-founder and President McBride Sisters Collection
Stephanie Paterik, Editor in Chief, Adweek

Session Type
Main Stage