Customer-centric Marketing: Delivering Trust and Loyalty at Every Interaction
Monday, February 22, 2021
1:15 PM - 1:35 PM (EST)
Alan Moss Catherine Raiche Toby Daniels

Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’s Vice President of Global Ad Sales, Alan Moss, as he shares actionable tips on how starting with the customer and working backwards can help brands of all sizes create a virtuous cycle of loyalty and engagement.


Alan Moss, Vice President of Global Advertising Sales, Amazon Advertising
Christy Ramroop, Director of eTail Strategy and Growth, Guthy-Renker
Toby Daniels, Chief Innovation Officer, Adweek

Session Type
Main Stage