Creating a food category is no small feat, especially when it comes to breaking through and competing with frozen dessert titans. Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream explains how this four-year-old company has broken through the crowded marketplace and has been crowned the creator of the “modern frozen snack” category.

Join Russell Barnett as he discusses how My/Mochi has brought to life colorful, real relationships through digital and social channels, content creation, partnerships and PR and experiential activations to connect with Gen Z and Millennial consumers.