The start of the pandemic brought on four years of e-commerce growth in four months, sending e-tailers scrambling to adapt. While many have been developing new approaches to reach their target audiences (think Zero Party Data and Omnichannel strategies), we have so much further to go—to convert more effectively, online retail must elevate the shopping experience by engaging audiences more deeply.

Join startup eko and Adweek executive editor Chris Ariens as they explore retail innovations around discovery at “the top of the funnel” and how merchants can build engaging, lasting relationships with current and future customers.