Name
Riding the Wave of Retail Media: Connecting Brands Meaningfully with Customers
Date
Tuesday, November 30, 2021
Time
12:20 PM - 12:40 PM (EST)
Andrew Lipsman Meghan Garrity Taylor Douglas Jason Colon
Description

Media companies and retailers alike are realizing the power and influence retailers carry with shoppers, not just at the point of purchase, but as an important partner for the entire shopper journey. Learn how brands and agencies are using the rise of retail media to their advantage in this cross-industry discussion, led by Walmart Connect, with panelists from eMarketer, OMD, and Kraft Heinz. Hear how the space has evolved and ways retail media leaders like Walmart are making it easier for advertisers to connect with and influence shoppers wherever they are – from unlocking our suite of omnichannel capabilities across Walmart to tapping into innovative tools that help advertisers connect to shoppers, like Walmart DSP.

Session Type
Main Stage