As we go into a cookieless marketing world, given Apple and Google platform changes, third-party data will become significantly less accurate and acquisition, expensive. Innovative Marketers are using zero-party marketing campaigns to capture rich attributes about customers to improve conversions. Learn how you can easily collect zero-party data that reveals the groups your customers belong to, and how you can use that data to create meaningful customer experiences that win new business and make your brand stand out.

Joining SheerID’s CEO Jake Weatherly will be Elizabeth Rudkin who will share how Helly Hansen is building enduring and profitable relationships with the consumer communities that most strongly align with their brand.