Name
Retail Media and The Customer Experience: Why They’re Not Mutually Exclusive
Date
Wednesday, December 1, 2021
Time
11:30 AM - 11:50 AM (EST)
Anna Kruse Sherry Smith
Description

Long known as a destination retailer, Best Buy has a reputation of over-delivering on shopper expectations, whether through in-store experiences, in-home services, or integrating digital communications and channels. They also provide opportunities for brands to connect with their customers in ways that are welcome and informative, not intrusive or overbearing.


In this session, hear from Anna Kruse, Vice President and General Manager, Best Buy Advertising, and Sherry Smith, Managing Director of Retail Media for the Americas as they explore how Best Buy has built a retail media offering in service of enhancing their customer experience.

Session Type
Main Stage