The explosion of social and ecommerce in recent years has forever changed the way people shop, discover new products and seek recommendations via their communities – from creators and celebrities to friends and family. TikTok has quickly become a destination for a new kind of shopping culture - Community Commerce – which blends content, creators, community, entertainment and shopping. Brands have an opportunity to activate and unlock the power of this emerging trend and connect with engaged audiences like never before.

Join Adweek, to hear Amy Lanzi, EVP, North America Practice Lead, Publicis Commerce speak with Khartoon Weiss, Head of Global Agency & Accounts, TikTok and Emmanuel Marques, VP, Customer Engagement, Disney about the power of community-driven commerce and how their companies are partnering to bring this new shopping movement to the next level.