Retailers have evolved enormous new capabilities in media. They’ve also dramatically changed their expectations from brand partners. In this environment, there are major opportunities for brands to win … and lose. We’ll teach you the secrets that help you win. You’ll hear from Ethan Goodman, SVP of Media at The Mars Agency and Diana Haussling, VP – GM of Digital Commerce at Colgate-Palmolive on:

• How brands should set a comprehensive retail media strategy
• How to achieve full funnel activation inside retailer’s walled gardens
• How retailers can improve their offering and their selling process