It's no secret personalization and crafted content are key indicators for brand's seeking to build long-term relationships with consumers. As we head into 2022, it is more imperative than ever for brands to be mindful of how they collect and manage data, how they build seamless experiences, and the communities and influencers they're incorporating into their marketing plans.

In this session, Foot Locker Vice President, Consumer Connections, Francine Feder will dive into the global retailer’s emphasis on community-driven and hyper local communications to its consumers, including how it leverages data to develop targeted marketing plans. The session will also focus on the importance of local communities to Foot Locker’s DNA including through investing in Community Power Store formats and tapping into micro-influencers.