Name
Inside Lovesac’s Data Strategy that Powers Customer Centricity
Date
Thursday, December 2, 2021
Time
11:30 AM - 11:50 AM (EST)
Sam Ngo Sue Beckett
Description

To deliver personalized customer experiences on the showroom floor and through every digital touchpoint, retail companies must give their business teams access to first-party data that offers both confidence and utility. Join Adweek, as we hear from Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, on the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders across the organization. 
Sue will also share:

  • Best practices for uncovering data needs and customer insights in a retail organization
  • How the right first-party data strategy creates efficiencies internally and boosts revenue
  • Examples of how the right tech stack can deliver omni-channel experiences in real time
Session Type
Main Stage