How Content Creation Powered by a Passionate Audience Drives the Food52 Flywheel
Thursday, December 2, 2021
11:55 AM - 12:15 PM (EST)
Claire Chambers Lucinda Southern

Since 2009, Food52 has been growing its audience via content and community-building endeavors like digital recipe contests and a 24-hour hotline for cooking questions. Commerce — now the brand's primary revenue stream — was introduced early on, originally as a means of delighting community members which ultimately built trusting customers. Today, deliberately integrated experiences across content, community and commerce touchpoints (in that order) increase engagement and convert that target audience into loyal shoppers with high lifetime value.

Join Adweek as we hear from Food52 President Claire Chambers on how they use data and personalization to accelerate growth while staying true to its values that stand the test of time. 

Session Type
Main Stage