Gen Z: Switched On, Tuned Out
Thursday, December 2, 2021
12:20 PM - 12:40 PM (EST)
Viviane Paxinos Noelia Callejas

Gen Z, the most connected, price conscious, savvy consumer ever, is forcing marketers to rethink and throw out their tried and tested models. They're hyper-connected and averse to traditional advertising, expecting brands to be like Netflix - ready and waiting to be consumed on their terms. But what does this mean for brands and how can they capture the hearts and digital-wallets of this elusive market. In this session, our panel of experts seeks to drive home the increasing importance of purposeful, value-driven content that goes beyond product offering and connects with their values and beliefs.

Session Type
Main Stage