As a generation that has never known a world without the internet, Gen Zs are super tech-savvy. And as a result of the pandemic, this digitally native generation have spent more time online than ever before - scrolling through Instagram on the daily, creating TikTok videos, watching streaming services, taking part in online gaming activities, and of course, online shopping.

Ecommerce fashion retailer, Princess Polly, has taken all the necessary steps to really engage with the Gen Z market during the height of the pandemic and beyond - by tailoring their messaging and offering exclusive student discounts, to give their target audience the royal treatment. Having built up a global presence in Australia and the US, and with plans underway to expand in the UK and Asia, Princess Polly is taking the Gen Z market by storm.

Join Student Beans as we sit down with Princess Polly to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your marketing strategy.