Influencer marketing continues to take the industry by storm. From personalized branding to collaborative campaigns, brands are embracing the opportunity for authenticity and seeing a strong return on investment. Tula Skincare, a digitally native and social-first brand says it has seen incredible growth by leveraging lifestyle influencers.

Join Adweek as we hear from Tula CEO Savannah Sachson how innovative campaigns with influencers are the key to supercharging the beauty retailer’s strategy.