In today’s hypercompetitive market, retailers are under pressure to deliver products, messages, and programs that foster deep-rooted, lasting customer loyalty.

In this session Meghann York, Global Head of Product Marketing, Marketing Solutions at SAP, will shed light on the forces driving the increased importance of customer loyalty, and offer advice on how brands can successfully integrate loyalty into their current marketing programs.

You’ll also hear from Catriona Woodward, Pizza Hut’s Head of Digital Marketing as she shares how Pizza Hut launched highly relevant loyalty-boosting initiatives that led to higher conversion rates month-over-month and dramatic growth in loyalty program sign-ups.

Topics covered include:

• Why loyalty is essential for business growth in today’s world of quick-change customer behavior and market conditions
• Why most loyalty programs fail and which factors ensure loyalty success
• How to break through the common barriers that prevent retailers from getting successful programs off the ground (collecting first party data, understanding customers, achieving true 1:1 personalization)
• Pizza Hut’s approach to delivering more relevant, loyalty-boosting initiatives through personalized communication
• The importance of customer relevancy (in offers, messaging and product) for driving successful loyalty programs