Jason Kuipers, the experience-loving founder behind the wearable 'kind words' phenomenon known as ZOX, started from humble beginnings in Michigan where he became fascinated with collectibles in the early 90s. While trends evolved, Jason noticed that one-of-a-kind giftable items continued to hold value, not just as collectibles, but as symbols of kindness and care. After moving to LA and gaining professional experience in branding, Jason and his two younger brothers refined the concept for wearable works of art, and launched ZOX in 2011 with less than $1,000.