Elizabeth Rudkin is the Global Pro Business Manager for Helly Hansen. Focusing on e-commerce with the digital team, Elizabeth collaborates across all business channels to drive Pro customer acquisition and maximize conversions. Prior to joining Helly Hansen about 5-years ago, Elizabeth had a successful 7-year career in the mountain resort industry managing ski and ride programs for the snowsports school. Elizabeth’s continuing her education in Digital Marketing through the University of Washington School of Business. When she isn’t enjoying the ski slopes, you can find Elizabeth meeting with her teammates across the globe in the UK, Oslo and Tallin from her home office in Lake Tapps, WA.