Public industry initiatives paired with private data sharing agreements are unlocking rich supply chain insights for programmatic marketers. And emerging DSP and SSP capabilities enable marketers to turn supply chain insights into a trading advantage. But how do you scale supply path optimization across a global marketing operation that operates multiple DSPs with multiple hands-on-keyboard teams? Join this session to learn about Dell's approach to creating a scaled supply path optimization practice.

Attend this session and learn:

- What in-house marketing teams can do to unlock supply chain transparency
- How marketers and agencies can collaboratively maximize supply chain efficiency
- How industry-leading DSPs and SSPs are enabling the next generation of supply path optimization

Featuring:
Chris Kane, President, Jounce Media
Asha Neuville, Global Digital Marketing Consultant, Dell Technologies