Shyam Venugopal is PepsiCo’s Senior Vice President of Global Media and Consumer Data, and part of PepsiCo’s Demand Accelerator team focused on driving growth across the enterprise through the development and commercialization of innovative data-driven media, marketing and merchandising services and solutions. In this endeavor, he leads the design, development, deployment and commercialization of new digital products and solutions, leveraging a globally distributed team of media experts, digital product managers, analytic consultants, data scientists and data engineers.